Bill Holloway and Mauro Hernandez, of Masterworks Woodworking, salvage condemned city trees, then build beautiful bicycles out of them. The story of these bikes goes from the felling of a family’s guardian tree, through the woodworking process, and finally, the completion of art you can ride.
They’re self-taught, and the custom bikes are an offshoot of their larger woodworking and detailing business. Bill is a native San Franciscan, and his family has deep roots here. The dynamic between him and Mauro is a compelling, friendly rivalry.
I fist encountered Bill while shooting him at Bay Area Maker Faire. This time around, it was great getting to know him and his work better, and setting him and Mauro loose to ride their creations in some stunning San Francisco locations. (Watch for the daredevil downhill stuff – these bikes are decidedly NOT made for that kind of terrain!)
Thanks to David Molina for the gripping original soundtrack, and to Chris Marino for his dope cinematography skills.
