Hey BART, is This Really Your New Signage?
A few weeks back they painted the Powell/Montgomery/Embarcadero BART stations. Great, right? Well, in the process, they changed the signs. Not that they were so great to begin with, but the ones they replaced them with had me convinced that these were temporary ones until they were able to hang some fantastic new signs that would match the new paint scheme.
I can be naive.
So now it’s a couple months later and we still have these signs, and let me say: First off, is that sign laser-printed onto a sheet of copier paper? I think it is. Secondly – and I don’t expect BART to have a designated typography designer on staff or anything – but exactly who printed this thing off and thought, yeah, people will be able to read that from across the platform; no, wait, maybe I better squish it a little more and re-print them. Finally – and I’ve seen this happen multiple times now – since these signs are posted at a height that is below the height of a BART train, when there’s a train in the platform, the signs are completely obscured; so what happens is there will be either some tourists on board the arriving train with me, or someone who was sleeping and just woke up, and the person will jump up when the doors open, in a panic, and look to see what station they’re at – no luck.
Stuff like this makes me sad. It makes me sad because sometimes I like to entertain the notion that San Francisco is a special place where the people who live here and the people in charge of stuff actually give a damn, that they’re proud. This blog is based on that innocent premise. But other times, I’m reminded that, to a large degree, it’s just not the case, that we are one big earthquake away from Louisiana status. Not that useful signs in the BART platforms would change anything, mind you, make us any safer in a disaster. But, c’mon, can’t SOMEONE who works at BART pretend that they care about the little stuff (although, tell the tourists who end up crossing under the Bay only to have to find their way right back that this is a little thing)?
Cheer me up in the comments.